• Ambulatory Care77 0.0%
  • Consumer Shipping81+1.3%
  • Cooperative Utilities78+2.6%
  • Federal Government68.0+6.4%
  • Hospitals75 0.0%
  • Investor-Owned Utilities75+4.2%
  • Local Government72.5+13.3%
  • Municipal Utilities72+5.9%
  • U.S. Postal Service73 0.0%
 
 
Airlines72+4.3%
Ambulatory Care77 0.0%
Apparel79+3.9%
Athletic Shoes80+2.6%
Automobiles & Light Vehicles823.8%
Banks80.0+5.3%
Breweries83+9.2%
Cellular Telephones79+1.3%
Computer Software819.5%
Consumer Shipping81+1.3%
Cooperative Utilities78+2.6%
Credit Unions82.0+1.2%
Department & Discount Stores78+5.4%
Federal Government68.0+6.4%
Fixed-Line Telephone Service70+1.4%
Food Manufacturing83+9.2%
Full-Service Restaurants81-1.2%
Gasoline Service Stations76+1.3%
Health & Personal Care78+6.8%
Health Insurance72.0+4.3%
Hospitals75 0.0%
Hotels74-1.3%
Internet Investment Services80.0+5.3%
Internet Search Engines & Information76-5.0%
Internet News & Opinion73-1.4%
Internet Retail83+3.8%
Internet Service Providers64+1.6%
Internet Social Media744.2%
Internet Travel Services791.3%
Investor-Owned Utilities75+4.2%
Life Insurance79.0+2.6%
Limited-Service Restaurants79+2.6%
Local Government72.5+13.3%
Household Appliances821.2%
Municipal Utilities72+5.9%
Personal Care & Cleaning Products83+7.8%
Personal Computers781.3%
Property & Casualty Insurance78.0-1.3%
Soft Drinks84+6.3%
Specialty Retail Stores80+3.9%
Subscription Television Service65+3.2%
Supermarkets78+6.8%
Telephone service72 0.0%
Televisions & Video Players876.1%
U.S. Postal Service73 0.0%
Wireless Telephone Service71+1.4%

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Credit Union Satisfaction Index 2015

The results of the Credit Union Satisfaction Index 2015 study highlight the evolving landscape of financial institutions, most notably the growing presence of online and mobile banking, as well as the importance of other differentiating factors such as reward programs and local community involvement. Although the market is changing, the study also indicates that credit union members continue to value the availability of physical branch locations.

The customer satisfaction level of credit union members continues to be among the highest of all industries measured by CFI Group, and like all financial institutions, technology is playing a key role in credit unions’ customer satisfaction. In fact, the report indicates online and mobile banking has more influence on satisfaction than any other aspect of the credit union relationship.

But while online banking with credit unions continues to rise – with 82% of customers reporting they completed at least half of transactions electronically – there has been no corresponding decrease in the importance of branch locations. Only 11% of those surveyed indicate they consider branch locations to be of little or no importance.

Infographic

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