Fulfilling Modern-Day Shoppers’ High Expectations
Understanding the preferences of today’s discerning omnichannel shopper can be challenging, but one thing is quite clear: Provide them a full range of shipping options or risk losing them to a competitor.
The May 2016 Retail Report shares the results of a random survey with 500 shoppers, analyzing the role of cross-channel fulfillment and how various delivery options affect the shopping experience.
Among the key takeaways:
- One-third would abandon their online cart and shop with a competitor if a specific delivery time was not provided.
- 78 percent of respondents said having the ability to pick up an online order in-store is Somewhat to Extremely Important, citing saving time and saving money as the primary reason for that level of importance.
- 85 percent are willing to increase the size of their order to qualify for free shipping.
The report also examines shoppers’ feelings about credit card fraud (87 percent are concerned with having data stolen or compromised) and social media (75 percent who share a bad shopping experience expect a response from the retailer).
To download the full report, click below: