• Banks76-2.6%
  • Credit Unions85 0.0%
  • Health Insurance70-4.1%
  • Internet Brokerage822.5%
  • Life Insurance80-3.6%
  • Property & Casualty Insurance79-2.5%
 
 
Airlines69 0.0%
Ambulatory Care79-3.7%
Apparel78-1.3%
Athletic Shoes80-1.2%
Automobiles & Light Vehicles82-1.2%
Banks76-2.6%
Breweries79-2.5%
Cellular Telephones782.6%
Computer Software76 0.0%
Consumer Shipping81-3.6%
Cooperative Utilities81-2.4%
Credit Unions85 0.0%
Department & Discount Stores77 0.0%
Federal Government66.1-3.4%
Fixed-Line Telephone Service73-1.4%
Food Manufacturing821.2%
Full-Service Restaurants821.2%
Gasoline Service Stations752.7%
Health & Personal Care Stores792.6%
Health Insurance70-4.1%
Hospitals76-2.6%
Hotels75-2.6%
Internet Brokerage822.5%
Internet Portal & Search Engines805.3%
Internet News & Opinion741.4%
Internet Retail78-4.9%
Internet Service Providers63-3.1%
Internet Social Media714.4%
Internet Travel771.3%
Investor-Owned Utilities75-2.6%
Life Insurance80-3.6%
Limited-Service Restaurants80 0.0%
Local Government70.41.9%
Household Appliances80 0.0%
Municipal Utilities76 0.0%
Personal Care & Cleaning Products82-1.2%
Personal Computers78-1.3%
Property & Casualty Insurance79-2.5%
Soft Drinks82-2.4%
Specialty Retail Stores802.6%
Subscription Television Service65-4.4%
Supermarkets781.3%
Telephone service72 0.0%
Televisions & Video Players861.2%
U.S. Postal Service72-6.5%
Wireless Telephone Service72 0.0%

Remarkable Knowledge.
Experience That Matters.

Omni-Channel Insights April 2014

Lest there was any semblance of uncertainty concerning consumers’ cross-channel shopping behavior (or perceived lack thereof), allow us to eliminate that doubt. CFI Group survey data reveals that virtually everyone is a crosschannel shopper; 95% of consumers—with very little demographic variance—say they frequently or occasionally shop a retailer’s website and store.

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