How to Balance Customer Satisfaction and Profitability
Improve your bottom line with customer satisfaction metrics that optimize satisfaction and maximize profit.
Invest in too many customer touchpoints, and you could be wasting financial resources. Invest in too few, and
customers leave. CFI Group, a global provider of customer satisfaction strategy, analysis and consulting services, can help you identify optimal ways to satisfy customers profitably.
With state-of-the-art predictive models that tie customer satisfaction to actual financial performance, CFI Group can identify your Point of Optimal Return—the sweet spot of customer satisfaction where customers feel serviced and your business is profitable.