• Apparel79+3.9%
  • Athletic Shoes80+2.6%
  • Breweries83+9.2%
  • Computer Software819.5%
  • Food Manufacturing83+9.2%
  • Household Appliances821.2%
  • Personal Care & Cleaning Products83+7.8%
  • Personal Computers781.3%
  • Soft Drinks84+6.3%
  • Televisions & Video Players876.1%
 
 
Airlines72+4.3%
Ambulatory Care77+1.3%
Apparel79+3.9%
Athletic Shoes80+2.6%
Automobiles & Light Vehicles823.8%
Banks76 0.0%
Breweries83+9.2%
Cellular Telephones79+1.3%
Computer Software819.5%
Consumer Shipping80-1.2%
Cooperative Utilities76-5.0%
Credit Unions81-4.7%
Department & Discount Stores74-3.9%
Federal Government63.9-0.8%
Fixed-Line Telephone Service70+1.4%
Food Manufacturing83+9.2%
Full-Service Restaurants81-1.2%
Gasoline Service Stations752.7%
Health & Personal Care Stores73-5.2%
Health Insurance69-1.4%
Hospitals75+1.4%
Hotels74-1.3%
Internet Investment Services76-7.3%
Internet Search Engines & Information76-5.0%
Internet News & Opinion73-1.4%
Internet Retail80-2.4%
Internet Service Providers64+1.6%
Internet Social Media744.2%
Internet Travel Services791.3%
Investor-Owned Utilities72-2.7%
Life Insurance77-3.8%
Limited-Service Restaurants79+2.6%
Local Government64.0-2.7%
Household Appliances821.2%
Municipal Utilities68-6.8%
Personal Care & Cleaning Products83+7.8%
Personal Computers781.3%
Property & Casualty Insurance79 0.0%
Soft Drinks84+6.3%
Specialty Retail Stores77-2.5%
Subscription Television Service65+3.2%
Supermarkets73-3.9%
Telephone service72 0.0%
Televisions & Video Players876.1%
U.S. Postal Service73+5.8%
Wireless Telephone Service71+1.4%

Transforming Customer Feedback
Into Management Solutions.

Brand Assessment

How strong is your company’s brand? The answer is often an extension of what customers feel about your company itself, based on their direct experience of your products or services. While brand represents the impressions of both customers and non-customers, it is heavily influenced by customer experience. Measuring brand can provide insights into improving customer satisfaction.

CFI Group applies the same science as it uses for customer satisfaction to assess brand strength. This enables us to create linkage between customer experience and brand, which, in turn, produces actionable recommendations for using customer satisfaction to improve brand image.

Give us a call, or contact us, so that we can begin exploring how a Brand Assessment can help you improve the customer experience in a way that impacts your organization’s bottom line.