How strong is your company’s brand? The answer is often an extension of what customers feel about your company itself, based on their direct experience of your products or services. While brand represents the impressions of both customers and non-customers, it is heavily influenced by customer experience. Measuring brand can provide insights into improving customer satisfaction.
CFI Group applies the same science as it uses for customer satisfaction to assess brand strength. This enables us to create linkage between customer experience and brand, which, in turn, produces actionable recommendations for using customer satisfaction to improve brand image.
Give us a call, or contact us, so that we can begin exploring how a Brand Assessment can help you improve the customer experience in a way that impacts your organization’s bottom line.