A transportation company must assess the value of its "Gold Customer" loyalty program to determine if it is cost justified. CFI Group identified aspects of program membership with the greatest impact on buying and retention rates. The team also developed the economics of decreased churn rates and incremental buying relative to the control group as input to the cost-benefit analysis of the program.
Based on CFI Group’s analysis, the client:
- Stemmed the customer churn rate
- Identified and leveraged the features of the program with the greatest impact on customer retention
- Empower account managers and streamline negotiation process giving them power to finalize agreements
- Re-aligned other features to further leverage the program
- Deleted features that had no practical impact on customer behavior
Other Resources
- Date
- January 29, 2019
center Download PDF https://cdncom.cfigroup.com/wp-content/uploads/CFI-PBGC-case-study.pdf icon-download left #45546d #45546d Description ABOUT PBGC The Pension Benefit Guaranty Corporation (PBGC) protects the retirement incomes of nearly 37 million American […]- Date
- May 18, 2018
center Description ABOUT CSBG AND OCS The Community Services Block Grant (CSBG) is a federal anti-poverty grant that funds the operations of a state-administered network of […]- Date
- July 21, 2017
center Download PDF https://cdncom.cfigroup.com/wp-content/uploads/CFI-university-case-study.pdf icon-download left #45546d #45546d Description ABOUT THE CLIENT The CFI Group has the privilege of working with a major state university center […]- Date
- March 27, 2017
center Description The Building Science Branch of the Federal Emergency Management Agency (FEMA) has an important mission—to reduce loss of life and property by creating disaster-resilient […]
