The American Customer Satisfaction Index (ACSI) technology licensed by CFI Group is the basis of a new ETF

ANN ARBOR, Mich., Nov. 3, 2016 – The ACSI technology licensed by consulting firm CFI Group is now the basis for an innovative new exchange-traded fund (ETF). The American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction that utilizes a proprietary econometric model to gather and interpret data.

The ACSI forms the core of a new ETF by ACSI Funds. The ETF, called the American Customer Satisfaction Core Alpha ETF (Bats: ACSI), is traded on Bats ETF Marketplace, the #1 U.S. market for ETF trading. The ACSI enables ACSI Funds to provide broad equity exposure to investors by utilizing proprietary customer satisfaction and retention data as a signal of future changes in public company earnings and performance.

“Our research has shown that changes in customer satisfaction lead to changes in company earnings and ultimately stock prices over the long term.” Said Phil Bak, CEO of ACSI Funds. “By utilizing the same technology as CFI Group – the groundbreaking models developed by Dr. Claes Fornell – we are able to objectively measure and quantify customer satisfaction, delivering it as an optimizing factor in the American Customer Satisfaction Core Alpha ETF.”

CFI Group was a founding partner of the ACSI in 1994 and is the only company within the United States licensed to apply the ACSI methodology in both the private and public sectors. CFI Group CEO Sheri Petras adds, “We are excited to see the power of the ACSI made available to investors. Over the past 20 years, CFI Group has leveraged the remarkable predictive power of the ACSI method for our clients both in industry and the public sphere. The ASCI method enables CFI Group to uncover the drivers and impact of customer experience.”