Customer satisfaction is a driving force that impacts the financial outlook of individual firms and the health of the U.S. economy at large. New results from the American Customer Satisfaction Index (ACSI®) provide customer satisfaction benchmarks for the full-service and fast food restaurant industries. The ACSI also captures consumer opinions about critical elements of the customer experience, tailored individually to each measured industry.
The ACSI Restaurant Study 2022-2023 is based on interviews with 16,250 customers, chosen at random and contacted via email between April 2022 and March 2023. Customers are asked to evaluate their recent experiences with the largest companies in terms of market share, plus an aggregate category consisting of “all other”—and thus smaller—companies in those industries.
Download study in PDF format by visiting the ACSI website.
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