Customer satisfaction is a driving force that impacts the financial outlook of individual firms and the health of the U.S. economy at large. New results from the American Customer Satisfaction Index (ACSI®) include customer satisfaction benchmarks for search engine and information websites and social media platforms. The ACSI also captures consumer opinions about critical elements of the customer experience, tailored individually to each measured industry.
The ACSI Search and Social Media Study 2022-2023 is based on interviews with 7,979 customers, chosen at random and contacted via email between July 2022 and June 2023. Customers are asked to evaluate their recent experiences with the largest search/information and social media websites in terms of visitor traffic, plus an aggregate category consisting of “all other”—and thus smaller—websites in those categories.
Download study in PDF format by visiting the ACSI website.
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