Holiday Retail Report – November 2017

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Holiday Retail Report – November 2017

Giftbox ready to be shipped with Free Returns tag

Radial teamed up with CFI Group to conduct a survey of 500 online shoppers to examine their expectations for online purchase returns and fraud detection. It turns out that there is a lot retailers can do to boost future revenue by more effectively managing online purchase returns and fraud detection processes.

Some of the findings for online retail customers include:

  • 86% say that having multiple return options has at least some effect on their decision to make an online purchase.
  • 57% say that the option to return items to a physical store is very important.
  • 41% usually or always return online purchases to the store.
  • 23% always opt to return their online purchases by shipping rather than going directly to a store.
  • Customers who always opt to ship returns have a satisfaction score of 82 (on a 0-100 scale), compared to just 69 for all other customers.
  • 80% prefer to use a prepaid label when shipping returns, rather than handle the return process on the retailer’s website.
  • 80% expect the returns process to take five days or less.
  • 33% of those who have had an order mistakenly considered potential fraud say that they would not shop with that retailer again if that errant fraud alert caused a delay in the order delivery.

As online sales continue to grow, so do the complexities of order fulfilment and fraud detection. Retailers should review in-house and third-party solutions for delivering on back-end processes that can support continued growth in online sales.

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