If your customers are more satisfied, will your business be more profitable? Sounds simple, but the answer is “Yes.” Higher customer satisfaction leads to repeat business and future recommendations, which, in turn, have bottom-line impact. But, there’s a catch. The only way to leverage and improve customer experience is to start with the right way to measure and understand it.
With the proven methodology of the American Customer Satisfaction Index (ACSI), you can:
Description Many retailers measure customer satisfaction based solely on the point of sale, but satisfaction and loyalty are often strongly cemented—and potentially damaged—by other stages of […]
- March 27, 2017
center Description You probably already have a very good idea of what drives customer satisfaction. Customer service professionals can generally create surveys that, on the surface, […]
- March 12, 2017