The need to understand customers and employees remains critical to the success of businesses, government agencies, and other organizations large and small. While quantitative data plays a crucial role in capturing the opinions of consumers and employees, it often stops short of answering questions about why respondents feel the way they do and what is behind their ideas and opinions.
Qualitative research can help clarify what customers and employees need and expect. It can help provide insights into how service quality can be improved and which factors may be causing service failures. It can also be used to explore topics and ideas in detail, and helps bring to light what is relevant and meaningful.
CFI Group has expertise in a wide array of qualitative research methodologies across a variety of platforms and channels (e.g., in-person, telephone, online, or mobile). We manage all aspects of a qualitative program, including study design, project management, respondent recruitment screening, moderator/interviewer discussion guide moderating/interviewing, respondent honorarium payments, results analysis, and report development.
OUR QUALITATIVE PROCESS INVOLVES:
IN-DEPTH ONE-ON-ONE RESEARCH
center Download Press Release https://cdncom.cfigroup.com/wp-content/uploads/CFI_Radial_November2018-PressRelease.pdf icon-download left description The Retail Report for November shows that shoppers want to buy from an online retailer they believe has […]
- November 9, 2018
center Description ABOUT BCA The Bureau of Consular Affairs (BCA) is the public face of the U.S. Department of State for millions of people who work […]
- October 17, 2018
center Download Press Release https://cdncom.cfigroup.com/wp-content/uploads/CFI_Radial_October2018-PressRelease.pdf icon-download left description The Retail Report for October shows that online retailers should understand Big Spenders, customers who spend $500+ annually […]
- October 10, 2018