The need to understand customers and employees remains critical to the success of businesses, government agencies, and other organizations large and small. While quantitative data plays a crucial role in capturing the opinions of consumers and employees, it often stops short of answering questions about why respondents feel the way they do and what is behind their ideas and opinions.
Qualitative research can help clarify what customers and employees need and expect. It can help provide insights into how service quality can be improved and which factors may be causing service failures. It can also be used to explore topics and ideas in detail, and helps bring to light what is relevant and meaningful.
CFI Group has expertise in a wide array of qualitative research methodologies across a variety of platforms and channels (e.g., in-person, telephone, online, or mobile). We manage all aspects of a qualitative program, including study design, project management, respondent recruitment screening, moderator/interviewer discussion guide moderating/interviewing, respondent honorarium payments, results analysis, and report development.
OUR QUALITATIVE PROCESS INVOLVES:
IN-DEPTH ONE-ON-ONE RESEARCH
center WHAT WE DO WHAT WE DO CFI Group helps public-sector organizations understand citizen and employee perspective by measuring experience, analyzing results, and recommending key areas […]
- May 2, 2019
CFI Group applies the cause-and-effect techniques of the American Customer Satisfaction Index (ACSI) to help measure employee engagement - See more at: https://cfigroup.com/resource-item/gov-employee-engagement/#sthash.mwSKJ00M.dpuf
- September 21, 2017
center Description by Kelly Stallard | April 28, 2017 On March 16, President Trump revealed his fiscal 2018 Budget Blueprint. The Budget Blueprint eliminates numerous Federal […]
- April 28, 2017